What's in it for the blog?
What is a blog really about? Who writes one, and for whom? Of course, the main reason, from the top of my head, would be the equivalent of a person standing in the middle of the crowded street, screaming at the top of his or her lungs: "Look at me, here I am!" We blog in order to be seen, to be given attention, to check the number on the counter and feel that someone is interested. The UFO-watertower of Malmö, shot from the newly opened massive shopping mall. In the same editing as my shot of Turning Torso, of course. If so, you really need to have something to say, something that draws attention. You need to be an expert in some field, like cooking or photography, so that people can tune in and get helpful hints and tips. Or you have a really, really interesting life, so you can write about that. Very few blogs I have ever seen that qualify, but there are people out there who do have these thoughts you just have to feed your own brain with. The final solution for the bl...